What we do
With a deep-seated passion for sustainability that influences every aspect of our business practices, yogitoes was referred to by Susy Borlido, Business Greening Program Director for Sustainable Works, as the greenest office on Main Street, the Santa Monica Green Light District.
Committed to using recycled content in 100% of our yoga line by 2013, yogitoes has already rescued nearly 900,000 plastic bottles from our oceans and landfills. Continuously pushing the creative envelope in sustainability, yogitoes launched rYoga Collection, a full line of yoga tools made with recycled and repurposed materials, such as recycled plastic bottles, recycled rubber and rice husk, a by-product of rice grain production that normally goes to landfills or gets burned. The "r" stands for recycled and for our collective responsibility to make a difference in the health of our planet.
Less than 10% of recyclable materials actually gets recycled. It is vital for the health of our planet and our children that we find creative ways to reuse and repurpose these materials, and yogitoes is excited to be part of that solution.
Transcending beyond green product, yogitoes renovated its offices and rExperience Lab to LEED standards, and has Green Business Certification. rExperience Lab opened as part of yogitoes’ headquarters in August 2012, to engage the community in sustainability of mind, body, spirit and mother earth, and serve as a gallery for mindful organizations. This creative space also serves as a retail showroom and R&D lab, where we share our products while educating on green living and inspiring involvement.
yogitoes supports environmental organizations like 5 Gyres and Kurmalliance, along with organizations devoted to human wellness. The relationship between environmental and human health is deeply linked, and yogitoes’ culture is rooted in helping both to thrive.