yogitoes was founded in 2003 with the creation of Skidless®—an invention that solved the yogi’s dilemma of slipping on their mat while practicing yoga. Founder Susan Nichols’ patented Skidless design is a super absorbent microfiber towel with “dots that grip so you don’t slip.” Since then, yogitoes has continued to create innovative products that have come from need and inspiration to help yoga practitioners of all levels and yoga styles grow their practice.
yogitoes’ company culture is deeply rooted in sustainable practices; all yoga tools are made with a high composition of recycled materials, including recycled plastic bottles, recycled rubber, repurposed rice husk, and recycled EVA foam. yogitoes’ signature rSkidless yoga towel is made with 50 percent recycled polyester, each towel incorporating eight recycled bottles.
To date, yogitoes has converted and saved 1.4 million recycled plastic bottles that would have ended up in oceans and landfills.
All dyes used by yogitoes are heavy metal, azo and lead free, which is better for the health of factory workers, consumers and the environment. Packaging is minimalistic and made out of recycled or FSC certified paper. yogitoes’ ongoing commitment to mindful, socially conscious practices transcends all aspects of operations.