Keeping It Real
They say that imitation is the sincerest form of flattery… but when it comes to infringements and knock-offs, we ask, "Where is the practice of yoga here? Are the yamas* 1,2, and 3 being regarded?”
- Ahimsa: Non-violence
- Satya: Truthfulness
- Asteya: Non-stealing
In 2003, Susan Nichols invented the Skidless® Towel, with yogitoes’ patented Skidless design that prevents slipping. yogitoes holds patents** on Skidless, the absorbent towel with projections, in the US, Australia, Canada and Japan, and soon Mexico.**
Susan also created rDot™, a creative spin on the block that supports the curves of your body, keeping your muscles active while in balancing poses, which is patented in the US.
Susan also invented and trademarked the word Skidless® and yogitoes®, both used under license by Yogitoes, Inc. Since inception, yogitoes has continued to create inventive yoga products, and has several other registered trademarks.***
yogitoes, Inc. vigilantly monitors the market for infringements of our patented designs and trademarks. We strongly take action on any infringements of our trademarks and designs to uphold the value and integrity of our Brand and products.
What is the harm and effect of purchasing an infringed knock-off?
The quality is often poor, made with inexpensive materials such as PVC nubs – a petro-chemical that is unhealthy for consumers and our planet. Our nubs are made from silicone, which is completely sustainable. Infringements are also produced with unknown dyes that can be harmful to you and to the environment, and factory workers making the product. Our dyes are heavy metal, azo and lead free and meet the Oeko-Tex 100 Standard.
yogitoes has high standards for every partner we work with, in accordance with International Labor Organization standards. Buying an infringed knock-off does not guarantee that these standards were met during sourcing and production.
Coming back to the second yama, Satya... we offer our truth and transparency, and hope you will join us in challenging those who operate without this yogic integrity.
*Yamas and niyamas, often referred to as "the ten commandments” of yoga, listed in The Yoga Sutras of Patanjali.
- USA Patent: #6,961,969, #7,069,607, #7,137,157
- Canada Patent: #22,528,976
- Australia Patent: #2004257627
- Japan Patent: #2006518819