yogitoes Naked Matters photoshoot

Naked Matters is an expression of yogitoes’ mission to create the highest quality, most sustainable yoga products, while giving our best effort to do business in a sustainable, mindful way.  In this photoshoot, photographer Jasper Johal captures yoga teachers Dice Iida-Klein and Brock Cahill as they reveal yogitoes rNaked Yoga Mat and the Prism rSkidless Yoga Towel.  These are part of the rYoga Collection, yogitoes’ complete line of eco yoga mats, yoga towels and yoga accessories made from recycled materials that would otherwise occupy landfills or pollute our oceans.

yogitoes supports Kurmalliance, a non-profit organization dedicated to saving sea turtles and their ecosystems, founded by Brock Cahill.  Says Brock, “This is a great campaign to lift consciousness towards recycling, repurposing and reusing materials and a good portion of proceeds from this project is going directly to saving turtles and saving the ocean.

For more info about Kurmalliance Turtle Tribe, visit http://www.kurmalliance.org.

rNaked™ Mat and Our Full Reveal

Yoga mats and tools bare their true selves with the release of our new, complete line of yoga accessories made of recycled, repurposed materials.  rNaked Mat is undyed, made of 25% recycled rubber and 75% virgin rubber, and is free of phthalates, heavy metals and PVC.  It is part of the new rYoga Collection and industry-leading sustainability movement from yogitoes.  Deeply committed to producing with integrity and transparency, yogitoes has launched a major initiative called recycle…repurpose…reborn.

The rYoga Collection is a set of inventive yoga tools made with a high composition of recycled materials, including recycled rubber, recycled plastic bottles, rice husk and recycled EVA foam, items that would otherwise occupy landfills or pollute oceans.  Only a small percentage of recyclable materials actually gets recycled.  It is vital for the health of our planet and our children that we find creative ways to reuse and repurpose these materials, and yogitoes is excited to be part of that solution.  In addition to the new rYoga Collection coming in May, we are converting our entire yoga line to recycled materials in 2012.

Renowned yoga teacher Briohny Smyth says of rNaked Mat, “What you practice on is a key part of your practice!  I’m so excited that yogitoes has made an earth conscious mat that is functional, eco-friendly and light as a feather.  We [Briohny and Dice Iida-Klein] love rNaked Mat because it is dye-free, safe for our little ones to use and fully supportive yet very soft.”  The new collection also includes rBlock and rDot™, and tie-dyed props made from plastic bottles, including rStrapStretch™ and rStrapClassic, the rSweatless® hand-size towel, and rPillow, to complete ones practice.